Re-Vitalizing Stratego
Grand Canyon University
AMP 420 Marketing Environments
November 7, 2010
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It is a well know fact that Americas love stark naked and better renderings of the products they enjoy. The marketplace is filled with existing products that are beingness touted as new and improved. Whether it is the product itself or just the packaging, when a company finds that their product is beginning to decline in popularity and sales it must make a decision on how to talk terms the decline. One of the strategies and the Best (and toughest) of all, is to improve the product in a functional sense or revitalize it in whatever manner (Etzel, Stanton, Walker 2007, pp. 248). Our group has chosen to revitalize a classic Milton-Bradley board plunk for entitled Stratego. This bet has been virtually since 1961. It has survived the test of time and has undergone several contrary variations including two different computer versions.
So with this in mind we feel that game players today are more than sophisticated and are more inclined to gravitate to a game that offers the benefits of the technology lendable in the video game market while dumb including the parts of the game that they know and love. By using this sophisticated technology it is hoped that including an even more exciting aspect to the game go forth bring back the original lovers of the board version and entice a new generation of fans to try it out. Our ruling is that the marriage of a traditional board game that is known to most adults and the modernized technology that children are drawn to ordain be an attractive aspect of this new version of Stratego. We will emphasize that this merging of the old and new will appeal...
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