The Video Game Industry

The video high console manufacture (VGCI) is one which continues to travel at a rapid rate. Currently, we are witnessing the second times of the video bouncing consoles, the leaders companies universe Microsoft, Nintendo and Sony. Wherever in that location is such a market, with an opportunity for growth and a rumbustious rivalry, the internal and external factors will always spend a penny to be exploited and minimised as much as contingent to solve a competitive advantage over an different(prenominal) firms. A sound synopsis of the micro and macro teaching environment for an brass section is imperative for its success. An organisations marketing strategy should reflect its objectives while considering the firms micro-environment. The macro environment is an important chemical element to consider for an organisation as these external lastingnesss commode every pose great opportunities to lay down a bigger market share or threats which can be detrimental. For th ese reasons, an analysis of a firms opportunities and threats must be undertaken. In terms of marketing, an organisations macro-environment consists of sixsome major forces which largely affect the organisation, a major force which has an impact on the video games industry are cultural forces.

In recent times, cultural forces pose both(prenominal) threats and opportunities to the video game industry as this environment is do up of institutions and other forces that affect societys basic values, perceptions, preferences and behaviours, (Adam, S., Armstrong, G., Brown, L., Kotler, P. 2006. p101) which inturn determines which products consumers will obtain and their reasons for doing so. The Video game console industry has had mu! ch care focused on it for a variety of reasons, these namely universe game acting, being linked to or contributing to procession levels of obesity and the playing of flushed games may lead to violent behaviour. These two globe perceptions or beliefs are two factors which hazard the VGCI. If you want to allow a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay